Marketing News

Dawn, Cascade Team with Ann Michael Maye To Tackle Game Day Cleanup

The wife of Patriots quarterback Drake Maye is featured in a new P&G campaign.

It’s the first day of the NFL season, and Procter & Gamble’s Dawn and Cascade are gearing up for game-day cleanup.

The Official Dish Cleanup partners of the NFL are “drafting” the “First Lady” of New England, Ann Michael Maye to help fans enjoy the game day spreads without dreading the cleanup. According to the Happi Top 50 Company, data shows that 74% of Americans enjoy watching football at home, while 11% prefer to watch at a friend’s home. Nealy half (47% of Americans) admit the part they “dread” most about hosting holiday meals is the heaps of dirty dishes.

Maye is married to Patriots quarterback Drake Maye.

“This is one of my favorite times of year because there are so many reasons to bring everyone together, but from making our favorite pre-game peanut butter energy balls to baking my grandma’s holiday pumpkin bread and trying new recipes, our kitchen gets hit hard,” said Ann Michael Maye. “I love hosting a full house, but I don’t love the cleanup that comes with it. I put everything I can straight into the dishwasher with Cascade Platinum Plus and rely on Dawn Powerwash for the greasy, sticky hard-to-reach messes like my mixer. They’re two products I know I can count on to get the job done.”

Watch P&G’s campaign with Maye here:

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters